Uncategorized

If you have recently checked your Google Ads dashboard, you might have noticed something strange in your “Conversions” column. Instead of neat, whole numbers like 1, 5, or 10, you are seeing decimal points: 0.5, 0.3, or 2.7. When business owners see this for the first time, the reaction is usually the same: “Did someone […]

Have you recently checked your Google Ads account and noticed headlines or descriptions that you, or your marketing team, never wrote? If you are seeing strange, off-brand, or out-of-context text appearing in your Search or Display campaigns, you aren’t going crazy. You are experiencing one of Google’s most aggressive new default settings: Automatically Created Assets