Have you recently checked your Google Ads account and noticed headlines or descriptions that you, or your marketing team, never wrote?
If you are seeing strange, off-brand, or out-of-context text appearing in your Search or Display campaigns, you aren’t going crazy. You are experiencing one of Google’s most aggressive new default settings: Automatically Created Assets (ACA).
While artificial intelligence is revolutionizing digital marketing, it doesn’t always understand the nuance of your brand voice. At Animatic Technologies, one of the first things we look for when auditing a new client’s PPC account is how much control they’ve unknowingly handed over to Google’s algorithm.
In this guide, we will break down exactly what these AI-generated assets are, why they might be hurting your conversions, and the step-by-step process to turn them off.
What Are Automatically Created Assets (ACA) in Google Ads?
Automatically Created Assets are an account-level setting where Google uses generative AI to scan your landing pages, existing ads, and relevant keywords to create new headlines and descriptions on your behalf.
Google’s goal with this feature is to improve your ad relevance and boost your Click-Through Rate (CTR) by dynamically matching the user’s search intent with AI-generated copy.
While the idea is great, the execution often falls short for businesses that need strict control over their messaging.
The Good, The Bad, and The Off-Brand
Before you completely write off Google’s AI, it’s important to understand both sides of the coin.
The Pros:
Fills in the gaps: If you struggle to write 15 different headlines for a Responsive Search Ad (RSA), AI can do the heavy lifting.
Dynamic matching: It can sometimes create highly relevant text that matches a niche search query you hadn’t thought of.
The Cons (The Animatic Reality Check):
Brand Safety Risks: AI doesn’t understand your brand tone. It might use overly casual language for a B2B enterprise client, or overly corporate language for a fun, local e-commerce brand.
Scraping the Wrong Info: We have seen Google’s AI scrape text from website footers—like “Read Our Privacy Policy”—and use it as the main headline for a high-intent sales ad.
Compliance Issues: If you are in a highly regulated industry (like finance, healthcare, or legal), an AI-generated claim could cause serious compliance and legal headaches.
Step-by-Step Guide: How to Turn Off Account-Level Automated Assets
Google doesn’t make it obvious how to regain control of your ad copy. The opt-out switch is buried deep within the settings menu.
Here is exactly how to find it and turn it off to protect your ad spend:
Log in to your Google Ads account.
Navigate to the left-hand menu and click on Campaigns, then expand the Assets drop-down, and click on Assets.
Look for the three-dot “More” icon on the right side of the screen (above the data table) and click it.
Select Account-level automated assets from the drop-down menu.
On the next screen, click the three-dot “More” icon again, on the right side.
Click on Advanced settings.
You will now see a list of all automated asset types (Dynamic Sitelinks, Dynamic Callouts, Automatically created assets, etc.).
To turn one off, click the “Off” bubble. Google will ask you to select a reason for turning it off (e.g., “I want to maintain control over my assets”). Select your reason and click Save.
Why Regular Google Ads Audits Are Crucial
Turning off ACA is just one small piece of the puzzle. Google Ads is not a “set it and forget it” platform. The platform constantly introduces new default settings that prioritize Google’s revenue over your Return on Ad Spend (ROAS).
Whether it’s hidden automated assets, broad match keyword traps, or broken conversion tracking, small account leaks can drain thousands of dollars from your marketing budget.
Need Help Regaining Control of Your Campaigns?
If navigating these hidden settings feels overwhelming, you don’t have to do it alone.
At Animatic Technologies, our digital marketing and SEO experts specialize in taking back control of messy ad accounts. We ensure every dollar of your budget is spent on high-converting, brand-safe strategies that actually grow your bottom line.
Stop paying for ads you didn’t write. Contact us today via animatic.in for a comprehensive Google Ads audit and let us optimize your campaigns for real, measurable growth.